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🇪🇺 Aging in Europe

Better lives for older adults start with better collaboration.

The European Care, Longevity & Innovation Hub (EUCLI) is a trusted connective layer for the care, longevity, and AgeTech ecosystem, helping people, organizations, and ideas find each other so innovation is developed with real care realities in mind and reaches those who need it most.

Apply to Join EUCLI Being part of EUCLI is completely free.
The European ecosystem
Builders
Startups, companies, founders
30+ countries
Ground Truth
Older adults, caregivers, providers
Lived reality
Researchers
Evidence, insight, analysis
Sense-makers
Enablers
Investors, policy, payers
Capital + policy
Story Shapers
Media, culture, community
Narrative
EUCLI operates between these layers, a coordination layer for European aging, care, and longevity.
Mission & Vision

EUCLI exists to contribute to better lives for older adults in Europe.

We do this by strengthening collaboration across care, research, business, policy, and lived experience, so innovation is more grounded, more effective, and more responsive to real needs.

This includes working with research institutions, universities, and government bodies, because lasting change in how Europe ages requires alignment across every layer of society, not just the private sector.

The vision is a Europe where aging is approached with dignity, realism, and shared responsibility, and where innovation serves people, not systems alone.

What we stand for
People First
Older adults' dignity and well-being come before technology, growth, or hype.
Grounded in Reality
Innovation must reflect real care settings and constraints, not ideal scenarios.
Collaboration Over Competition
Progress in aging requires shared effort and openness across sectors and borders.
Clarity and Honesty
Clear language, realistic expectations, no buzzwords, no overpromising.
Respect for Lived Experience
Caregivers and older adults are essential contributors, not test audiences.
People connected across Europe
Why this matters

Europe is fragmented.
Good work stays siloed.

Strong local innovation exists in almost every European country. But countries rarely learn from each other. Founders build things that already exist elsewhere. Pilots stall without knowing others hit the same wall. Care providers and innovators speak different languages, sometimes literally.

  • Pilots are duplicated because no one tracks what's already been tried
  • Capital reaches the wrong places, investors don't understand care realities
  • Older adults and caregivers are treated as an audience, not a starting point
  • Research and education rarely connect with the people building or implementing
  • Policy lags behind, not from bad intent, but from missing connection
What EUCLI does

Connecting the people who can actually move things forward.

EUCLI works between the layers of the ecosystem, helping the right people find each other earlier, with better context. We map who is active, share what we observe, host focused conversations, support research and education partnerships, engage with government and policy, and connect people when real alignment exists.

Ecosystem Mapping

We map who is active in European care, AgeTech, and longevity, by country, role, and focus area. So people stop reinventing the wheel.

Research & Education

We collaborate with universities, research institutions, and educators to ensure knowledge travels, from lab to care setting, from theory to practice.

Policy & Government

We work with public bodies and policymakers to bring lived experience and operational reality into the frameworks that shape care across Europe.

Connection & Insight

Curated introductions, cross-sector roundtables, and twice-monthly updates, for people who need signal, not noise.

Who EUCLI is for

Everyone working seriously on aging in Europe.

EUCLI brings together people across the full spectrum, from those building new solutions to those living the realities of aging every day. Each group brings something the others need. Joining gives you access, visibility, and connection, without obligation or noise.

Innovators & Founders
Builders of care and longevity solutions

Get grounded in real care contexts, connect across borders, and find the right collaborators and pilot partners before it's too late to change direction.
Care Providers & Implementers
Working on the ground every day

Your operational reality should shape innovation, not the other way around. EUCLI ensures your experience and constraints are heard before products are built.
Researchers & Educators
Generating knowledge that must reach practice

Connect your work to the people building, implementing, and funding, so research doesn't stop at publications and education shapes what's actually built.
Government & Policy Leaders
Shaping the frameworks that affect everyone

Access lived experience, operational insight, and cross-border learning, so the policies you shape reflect what actually works in care settings.
Investors & Funders
Looking for direction in a complex market

Understand the care realities that determine whether innovation succeeds. Find founders and initiatives already grounded in the right context.
Older Adults & Caregivers
The foundation, not an afterthought

Your lived experience is not a data point, it's the starting point. EUCLI creates space for that experience to genuinely inform what gets built and how.
Why I started this

I want older adults to live better, and I kept watching innovation that could help them simply not reach them.

For years, my work was focused on the US market. I got to see how a functioning innovation ecosystem operates, how the right people find each other, how ideas get tested against reality, how capital flows toward things that actually work.

When I looked at Europe from the inside, I saw something different. Genuine expertise, real innovation, people who care deeply. But no connective tissue. No shared map. Strong ideas that stayed local because there was no easy way for them to travel.

Older adults across Europe deserve innovation that actually reaches them, not just pilots in capital cities, not technology built without their input. EUCLI is my attempt to help build the infrastructure that makes that more possible.

Joanna AtaBased in Europe · Building from the ground up
Joanna Ata, Founder of EUCLI
Joanna Ata · Founder, EUCLI
Connect with me on LinkedIn
Formation phase, join early

Be part of building something Europe needs.

EUCLI is just getting started. Early participants help shape what this becomes, the priorities, the conversations, the direction. If you think collaboration in European aging could work better, we'd like you in the room.

Apply to Join EUCLI Being part of EUCLI is completely free. Or reach us directly at [email protected]